Branding, Graphic Design

Motiva Consulting Branding

Motiva Consulting helps retail companies by developing bespoke training programs tailored to the needs of a company. Motiva were looking to develop a brand identity that would reflect the positive influence and direction they offered to clients. With their target client being mostly fashion retail, my main goal was to establish a brand identity that was vibrant and playful, whilst capturing a sense of progression and motivation.

The circles merging together to form the shape of an M, symbolises all the different training components coming together to form a final solution, whilst demonstrating the progressive influence Motiva has with its clients. The colour palette is made up of colours generally associated with corporate brand identity, but mixed together the colours reflect the more playful direction of the brand, with the core red colour chosen for its bold presence and ability to promote excitement and passion.