App Developmet
Bulmers Interactive Outdoor
To celebrate the launch of Bulmers No 17, new crushed red berries with a shot of lime cider, their ‘Experimenters Wanted’ campaign engaged with people throughout the UK in a variety of creative ways. This included creating a digital ‘Magnetic Fridge’ bus shelters, which invited consumers to get involved through devising phrases by dragging and dropping fridge magnets. Certain phrases unlock special animations and people can then share their experiments on Facebook.
-- The Process
Discovery
Stakeholder interviews
Ideate
Storyboarding
Develop
App Build
Animation
Validate
User testing
Prototype
-- The Tools