Branding, Graphic Design

Cachet Brand Identity

Cachet is new to the market of premium and archival art cases and office supplies, designed to meet the needs of modern day artists and designers. The new brand was after an identity that captured the premium nature of its products, whilst expressing a sense of modern elegance. To capture the modern elegance of the brand, the use of clean lines, curves and balanced white space was a main focus. Vertical line work signifying stitching, was used to reflect the craftsmanship of Cachet products, complimented with a polished sans serif font, chosen for it’s timeless simplicity and scalability across print and web.